Welcome to Yahoo’s New User-Centric Initiative

Streamlining User Accessibility and Privacy

Yahoo, part of an extended family of brands, is excited to announce the activation of a new feature aimed at enhancing your browsing experience. Our suite of sites and apps, which encompasses Yahoo, AOL and more, now hosts an advanced digital advertising service dubbed Yahoo Advertising. This new feature is pivotal in ensuring our users receive the most suitable advertisements in a secure environment.

The operational basis for this lies in our use of Cookies and other similar technologies such as web storage. These tools are capable of storing and reading information from your device, serving multiple functions in the process:

• Offering our sites and apps to you
• Authenticating users
• Implementing security measures
• Preventing spam and abuse
• Assessing your usage of our sites and apps

User Consent and Control

At Yahoo, we value user privacy and control. We have engineered our sites and apps to prompt users about Cookie usage. Users have the option to ‘Accept all’ or ‘Reject all’. Opting to ‘Accept all’ permits us and our partners, including the 237 partners part of the IAB Transparency & Consent Framework, to store and/or access data from your device. This access supports us in generating personalised advertising and content, as well as in essential functions such as advertising and content measurement, audience research and services development.

Users can also opt to ‘Reject all’. This action prevents us and our partners from using collected cookies and personal data for any extended purposes. ‘Manage privacy settings’ is an additional option that lets users customize their choices to their liking.

Changes and Updates

Your control over your choices remains a priority. You are empowered to revise your preferences by switching to the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on our sites and apps. The full details of our policies on data usage can be found in our privacy policy and cookie policy.

We are optimistic about providing a continually improved digital environment that acknowledges individual user preferences while ensuring user data is safeguarded and used beneficially.