Yahoo Family of Brands Enhances Digital Experience with Advanced Features

Offering Comprehensive Solutions

Yahoo is part of a family of brands that are striving to offer the best, most personalised and streamlined user experience. Their array of sites and apps, including Yahoo and AOL, along with their digital advertising service, Yahoo Advertising, provides a range of wide-ranging services to meet all digital needs.

Improving User Experience with Cookies

An integral part of enhancing the user experience is the use of Cookies. These are essential tools that allow websites and applications to store and read information from your device. This technology is crucial for authenticating users, applying security measures, preventing spam and abuse, and tracking the use of websites and applications. You can read more about this in the cookie policy.

Accepting Cookies for Personalized Experience

By clicking ‘Accept all’, Yahoo and its partners, including 237 members of the IAB Transparency & Consent Framework, can store and/or access information on your device – in other words, they can use cookies. This allows them to use precise geolocation data and other personal data like IP addresses and browsing and search data for personalised advertising and content. It also aids in advertising and content measurement and audience research and services development.

Manage Your Privacy Settings

If you’d rather not have Yahoo and its partners use cookies and your personal data for these additional purposes, you have the option to click ‘Reject all’. For more control over your privacy settings, you can click ‘Manage privacy settings’. You can also change these settings at any time by clicking on ‘Privacy & cookie settings’ or ‘Privacy dashboard’ on any of our sites and apps.

Privacy Practices

The way that Yahoo uses your personal data is transparent. You can learn more about these practices in Yahoo’s privacy policy and cookie policy.