Attendees at the PGA Merchandise Show 2025 discovering the latest golf products.
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The 2025 PGA Merchandise Show has officially started, welcoming industry professionals from around the globe from January 21 to January 25. This premier golf industry event showcases the latest in golf equipment, apparel, and technology, while fostering networking opportunities among attendees. With over 31,000 participants and 1,071 exhibitors, the show continues to highlight innovation in the golf community, offering educational sessions and experiences for all attendees, including Demo Day and a fashion show.
The 72nd PGA Merchandise Show is officially underway, rolling out the welcome mat from January 21 to January 25, 2025! This annual event is the biggest and most exciting trade-only gathering for the golf industry. Only industry professionals are invited, making it a top-notch opportunity for businesses and experts involved in the world of golf.
Golf enthusiasts can expect a jam-packed showcase featuring the latest and greatest in golf equipment, including must-have gear like drivers, putters, and golf balls. But that’s not all—fashion is front and center too, with sizzling new apparel and accessories that’ll have you looking sharp on the course. Footwear and high-tech golf electronics are also making their debuts.
Golfweek’s very own equipment expert, David Dusek, is on-hand to provide exclusive updates and insights straight from the show floor. It’s your chance to get the scoop on all the cool innovations hitting the market! The event is organized by Reed Exhibitions and the PGA of America, making it the largest golf gathering you’ll find anywhere in the world.
Last year, over 31,000 attendees from an impressive 89 countries and every single U.S. state participated. Representatives from more than 1,000 golf companies made their way to the venue, showcasing the strength and growth of the golf industry. The show goes beyond just products; it fosters an environment ripe for innovation and networking across all areas of golf.
Kicking things off, Demo Day took place on January 21, where golf industry professionals had the unique opportunity to test out new equipment at the Orange County National Golf Center. It’s an exciting chance for everyone involved to feel the weight of the newest clubs and see how they perform on the fairway!
Shifting gears, the trade show portion is now rolling at the Orange County Convention Center, which has expanded to include a new area dubbed The Retreat. This space is set to host exclusive experiences like a spectacular fashion show and even live music from the band Third Eye Blind! It’s all about creating a lively atmosphere while showcasing the latest golf trends.
With over 1,071 exhibitors, there’s never a shortage of brands to check out. Major players like Nike Golf, Bettinardi Golf, Bobby Jones, and J. Lindeberg are back this year, while some familiar names, such as TaylorMade and Wilson, have chosen to sit this one out.
The show promises a bigger focus on golf fitness and even includes segments dedicated to racquet sports, including the rapidly-growing Pickleball! With more space dedicated to these areas, attendees can explore the latest trends that are shaping the golf and racquet sports industries.
It’s worth noting the positive economic impact the PGA Merchandise Show has on the surrounding area. Historically, this event contributed over $102 million to the local economy. Post-COVID, the show is experiencing a wonderful rebound thanks to a surge in golf participation and enthusiasm for the sport!
Beyond commerce, the PGA Merchandise Show serves as an educational platform. Attendees can participate in specialized workshops and attend live presentations by top golf professionals, ensuring everyone leaves with valuable insights and best practices to boost their game or business.
As the event progresses, don’t forget to tune in to the Golf Channel for “Golf Today: Live from the PGA Show,” airing on January 21 from noon to 2 p.m. ET. It’s a great way to catch all the buzz if you can’t make it to the show!
The PGA Merchandise Show has come a long way since it first kicked off in 1954. Since 1975, Florida has been its home, making it a storied part of golf culture! With its continuous evolution to meet the needs of the industry, it’s exciting to consider what the future holds.
So there you have it—a friendly insider’s look at what’s happening at the PGA Merchandise Show 2025. It’s buzzing with energy and innovation, keeping the spirit of golf alive and well!
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