Myrtle Beach and Coastal Carolina University Forge New Partnership with Downtown Theater

MYRTLE BEACH, S.C. – A vibrant new chapter is on the horizon for Myrtle Beach as the city partners with Coastal Carolina University (CCU) to introduce an innovative performing arts center on Main Street, enhancing the downtown Arts and Innovation District.

Innovative Collaboration Enhances Cultural Landscape

The city will bear the renovation costs for this promising venture, while CCU will cover the operating expenses. Brian Tucker, Assistant City Manager, emphasizes the intention behind this strategic partnership. “Our vision is to see this space thriving with activity consistently throughout the year, ensuring it becomes a cornerstone of downtown vibrancy,” he commented.

Shared Usage Paves Way for Community Engagement

The terms of the agreement suggest a busy schedule for the new venue. CCU is set to utilize the space for 150 days each year and will also attempt to sublet it for an additional 100 days annually. Myrtle Beach will have access to the venue for 30 days per year, contributing further to the variety of events and interactions in the district.

Gregg Smith, a Myrtle Beach City Council member, sees the theater as a catalyst for drawing crowds. “This theater will attract diverse audiences nightly, showcasing the charm of our area and encouraging repeat visits. Such dynamic activities support local businesses and promote a robust community atmosphere,” Smith explained.

Educational Advancements Through Artistic Ventures

The partnership also focuses on the educational benefits, with CCU students having the opportunity to learn and perform at the venue. Mike Chestnut, another City Council member, highlighted the dual benefit of combining education with leisure. “Following a day of learning, students can unwind on our beautiful beaches, enriching their overall experience in Myrtle Beach,” said Chestnut.

Myrtle Beach Mayor Brenda Bethune spoke about diversifying the city’s tourist appeal. “We are well-known for our sports tourism, but this theater will attract those with an interest in the arts, helping us cultivate a more culturally rich and diverse community,” Bethune noted.

Future Prospects and Community Impact

The city plans to break ground on the theater project in June, with an anticipated completion date in April 2026. This development is expected not only to enhance the local arts scene but also to stimulate economic growth by attracting new investments and enriching the city’s cultural tapestry.