Myrtle Beach Retailers Brace for Tariff Impacts

News Summary

Myrtle Beach retailers are facing challenges as tariffs on Chinese goods loom, potentially raising prices and impacting sales. Iconic stores like Gay Dolphin Gift Cove and Beachwear For Less are adjusting their strategies to mitigate the financial strain. As summer tourists prepare to visit, these local businesses hope to navigate price increases while still providing unique offerings to visitors.

Myrtle Beach Retailers Brace for Impact as Tariffs on Chinese Goods Loom

As the sun rises over the sandy shores of Myrtle Beach, locals and visitors alike might catch only a glimpse of sunshine today, with high hopes for clearer skies later. The temperature is forecasted to reach a comfortable 71°F, and although there is a slight chance of a quick rain shower, a lovely day is still in the cards. But while the weather might be pleasant, there’s an unsettling fog hanging over local retailers as they brace for the financial impact of looming tariffs on imported goods.

One beloved spot, the Gay Dolphin Gift Cove, a cherished Myrtle Beach landmark since 1956, is feeling the weight of the upcoming tariffs. Managed by Michelle Kerscher Plyler, the store strategically loaded up on inventory in March to buffer against tariffs that have now risen to a whopping 125% on many Chinese-made products. From quirky Elvis Presley mugs to enchanting Last Supper figurines, almost everything on the shelves here has a backstory from halfway around the globe.

Local Produce, Global Concerns

The Gay Dolphin has decided to shine a light on locally-made products, especially after the supply chain hiccups that surfaced during the pandemic. In striving to keep customers happy, they’re starting to explore more local sources, hoping to steer clear of the chaos brought about by recent tariff announcements.

Meanwhile, just around the corner at Good Vibes, another local retailer, the manager is already anticipating a bumpy ride ahead. This spiritual shop is known for its imported clothing, stunning crystals, eye-catching jewelry, and collectibles. With prices likely to climb, they are also feeling the pinch of market volatility brought about by tariffs.

Beachwear Woes

Over at Beachwear For Less, nestled conveniently at the intersection of Kings Highway and 19th Avenue North, the story is similar. About half of their stock, including those cute sand-dollar SC flag magnets and comfy bathing suit cover-ups, hails from China. Small sand chairs that typically go for under $10 are expected to see prices spike to around $18. There’s genuine concern that such increases may dissuade tourists from splurging on souvenir goodies.

Many business owners have shared their worries that potential shoppers might reconsider their purchases as costs rise. Rose Clarke, manager at Beachwear For Less, expressed trepidation about how the looming price hikes might steer away customers who are already enjoying their beach getaway and looking to pick up a little something special.

A Wave of Uncertainty

The recent announcements from the Trump administration regarding new tariffs have struck the retail scene hard, with a new 10% tariff hitting imports from multiple countries and a drastically higher one on Chinese goods. As of early April 2025, Myrtle Beach retailers are caught in a state of uncertainty, wondering how these changes will shape the summer shopping season.

The consensus among local retailers is a mix of hustle and concern; they’re feverishly seeking local suppliers to cushion the blow that the tariffs present. With summer tourists just around the corner, stores are hoping for the best but preparing for the worst, acutely aware that customers may be less inclined to buy if prices continue to rise.

As Myrtle Beach gears up for another busy season, the combined forces of beautiful weather, exciting attractions, and rising prices mean that those who love to shop might need a little more than just a beach towel to enjoy their time here. Let’s hope our local businesses can weather the storm and continue to provide the unique flair that makes Myrtle Beach a destination worth visiting.

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Additional Resources

• Post and Courier: Myrtle Beach Souvenir Shop Owners Fear Trump’s Trade War
• CBS17: Myrtle Beach Brewery Owner Talks Tariff on Imported Aluminum and Steel
• Myrtle Beach Online: National News Article
• Count On 2: Canadians Reconsider Travel to Myrtle Beach Amid Tariff Talks
• Myrtle Beach Online: Local News Article
• Wikipedia: Tariff
• Encyclopedia Britannica: Tariff
• Google Search: Tariffs Impact on Small Business
• Google Scholar: Impact of Tariffs on Retail
• Google News: Myrtle Beach Tariffs