March 27, 2025

Major Renovation Underway at Myrtle Beach Resorts

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News Summary

Myrtle Beach is undergoing significant renovations totaling $58 million at three of its popular resorts—Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort. The project, which began in October 2024, aims to modernize facilities while keeping the resorts operational during the busy summer season. Each resort is receiving tailored upgrades to improve guest experiences and aesthetic appeal. With renovations expected to be completed by April 2025, Myrtle Beach is set to offer an enhanced stay for visitors.

Major $58 Million Renovation Underway at Three Myrtle Beach Resorts

The City of Myrtle Beach is embracing transformation with a significant announcement regarding renovations at some of its most popular resorts. The renovation project includes the temporary closure of a beach access point at the dune walkover off 65th Avenue North, a move aimed at enhancing both the access and experience for tourists. As construction progresses, this access point is expected to reopen in approximately four weeks, just in time for the summer season.

Revamping Hospitality in Myrtle Beach

In an ambitious effort to solidify Myrtle Beach’s status as a top tourist destination, three of the area’s prominent hotels—Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort—are embracing a massive renovation plan totaling a stunning $58 million. Managing this expansive project are Brittain Resorts & Hotels in collaboration with EOS Hospitality, both committed to modernizing offerings and meeting elevated expectations from travelers.

A Focused Investment

The renovations are being strategically executed with varying investment amounts directed at each resort. Caribbean Resort & Villas is undergoing a significant $20 million upgrade that focuses on room enhancements, lobby renovations, and the introduction of a new “Grab & Go” market, offering more convenience to guests. Meanwhile, Ocean Reef Resort has earmarked $15 million specifically for room and lobby updates, bringing fresh aesthetics and improved functionality.

Not to be overshadowed, Compass Cove Resort is taking the lead with a staggering investment of over $23 million. This extensive overhaul aims at modernizing their buildings and rooms, ensuring a contemporary and inviting atmosphere for future guests.

Timelines and Expectations

The renovations commenced back in October 2024, and it is projected that they will be completed by April 2025. Despite the ongoing renovations, all three resorts are committed to remaining open for guests during the bustling summer tourist season, allowing visitors to enjoy Myrtle Beach even amid improvements.

Designing the Future

Whitney Nelson from iQ designs is at the helm of these renovation efforts for Brittain Resorts & Hotels. The vibrant modifications aim to ensure that the properties not only appeal visually but also meet the functional needs of guests, ensuring a unique and memorable stay.

The Big Picture

The extensive renovations highlight a proactive approach to meeting the changing needs of the hospitality industry and the community. With the ever-growing competition in the tourism sector, Patrick Norton, chief marketing officer of Brittain Resorts & Hotels, points out the urgency for these establishments to elevate their offerings. This investment is more than just an aesthetic upgrade; it is a commitment to providing an unmatched experience in one of the nation’s most cherished vacation spots.

As the summer tourist season approaches, Myrtle Beach is positioning itself credibly to attract visitors with enhanced facilities and a focus on customer satisfaction. The planned improvements promise not only to beautify the resorts but also to ensure a rejuvenated experience for tourists accustomed to high standards in hospitality.

The renovations at Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort are just the beginning of an ongoing commitment to excellence in Myrtle Beach. As the city continues to promote itself as a premier destination, both residents and visitors alike can anticipate an exciting transformation that elevates the entire coastal experience.