Another bustling wave expected to hit the city by 2042
Having experienced ongoing growth, Myrtle Beach, South Carolina, is now bracing itself for an anticipated spike in population. In the upcoming years, the city’s population is projected to surge by 53%. As the city prepares to welcome its new residents, the Myrtle Beach Area Chamber of Commerce (MBACC) has taken the lead in paving the way. The MBACC is focusing on critical issues such as transportation, employment, and housing resources.
According to Jimmy Gray, the VP of Public Policy, the transportation tax proposal, known as the Ride 4 referendum, may be a critical solution. Approved in the November election, this tax is designed to address the city’s growing transportation needs. The Ride 4 tax is primarily funded by the tourism sector, contributing up to 66% of total funding. It is expected to provide needed enhancements, helping to manage the growing pressure on the city’s road infrastructure.
Unlike its predecessor, the Ride 3 tax, Ride 4 incorporates several new projects. These include the development of an interstate connector, a Waccamaw River crossing in Conway, and a southern connector servicing the Surfside Beach and Murrells Inlet areas. The aim is not only to accommodate the imminent influx of newcomers, but also to facilitate smoother traveling for the current residents and tourists.
The expected population boom has placed additional importance on finding effective ways to mobilize the workforce and support the local economy. One such approach has been the continued use of the J1 and H2B visa programs. These programs have proven successful in filling local tourism job vacancies by international workers.
In essence, they act as a bridge, not replacing, but supplementing the local workforce. Gray strongly defended these programs at a town hall meeting, stating, “”, these workers are a critical component of the hospitality industry, and they aren’t taking jobs from American citizens. They fill roles much needed and used by all visitors and residents here, as we are such a fast-growing community.”
Today, the two programs bring an estimated 2,500 international employees to the city’s restaurants, hotels, and attraction sites each season. In light of the city’s expanding population, the MBACC plans to extend these programs.
With the responsibility of accommodating new residents falling on its shoulders, the MBACC is planning several initiatives to handle the expected growth. In addition to the continuation of the J1 and H2B programs, the Chamber is looking to improve housing conditions and facilitate a better overall living experience for its workers. The Chamber asserts that a thriving community is crucial in fostering year-round tourism and supporting the continual growth of Myrtle Beach.
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