Demolition work underway at the Myrtle Beach Mall as part of a major redevelopment project.
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The Myrtle Beach Mall is embarking on a significant redevelopment project marked by the commencement of demolition and the introduction of celebrity chef Guy Fieri’s Downtown Flavortown. With a construction budget of $8 million and plans for a 50,000 square foot culinary experience, the revitalization aims to attract both locals and tourists. Key players in the project include Arnett Construction and Johnson Architecture, indicating a strong commitment to rejuvenate the mall’s former success and enhance community appeal.
The Myrtle Beach Mall, located at 10177 North Kings Highway, is buzzing with activity as demolition has officially begun. This marks the first steps towards a major redevelopment project aimed at revitalizing the mall, which has struggled with numerous store closures and empty storefronts in recent years.
At the center of this transformation is none other than celebrity chef Guy Fieri and his upcoming restaurant named Downtown Flavortown. The announcement for this exciting new addition was made back in October 2024 by FACE Amusement Group, establishing a creative vision for the once thriving shopping destination. As the JCPenney store, which closed its doors in 2020, is being dismantled, anticipation builds for what is to come!
The eagerly awaited Downtown Flavortown is set to occupy a staggering 50,000 square feet, promising plenty of room for dining and entertainment. Although there is currently no official grand opening date released, one recent Facebook post hinted that it is “several months away,” tantalizing fans of Fieri’s flair and flavors.
Preparations for this venture are robust, with the construction project valued at $8 million, as detailed in the building permit application. It has been confirmed that Arnett Construction, LLC from Charleston, SC will take the lead on building efforts, while the design work will be spearheaded by Johnson Architecture, Inc. from Knoxville, TN. The level of investment indicates a strong commitment to not only restoring the mall’s former glory but also elevating the area’s appeal.
Part of a broader revitalization effort for Myrtle Beach Mall comes after Kings Highway Partners I LLC—tied to FACE Amusement Group—acquired the property for $7.8 million in April 2023. This redevelopment is part of a trend sweeping across local retail spaces, with many looking to inject new life into their offerings.
While specific details on the menu and entertainment options remain under wraps, Fieri has shared his enthusiasm for focusing on scratch-made food paired with options for family entertainment. Guests can look forward to a variety of delights, ranging from craft cocktails to a lively Tiki bar, adorned by gaming sections that cater to all ages.
Fieri’s existing Downtown Flavortown establishment in Pigeon Forge, TN has set a delightful precedent, featuring an American fare menu that boasts items like buffalo wings, ribs, burgers, and even a bowling alley! This previous success has fueled optimism about the Myrtle Beach counterpart, which is designed to attract locals and visitors alike.
The Myrtle Beach Mall’s redevelopment, anchored by Guy Fieri’s Downtown Flavortown, is sure to reinvigorate the shopping and dining landscape of the area. As demolition continues and construction plans unfold, the community awaits with bated breath for what promises to be an exciting culinary adventure in the heart of Myrtle Beach. Will it find a place in the hearts of locals and tourists? The stage is set, and the culinary curtain is about to rise.
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