Myrtle Beach Breaks Ground on New Housing for J-1 Exchange Students to Boost Local Workforce

Myrtle Beach Welcomes New Housing for J-1 Cultural Exchange Students

Myrtle Beach, a bustling hub for tourists and fun in the sun, is on the brink of a major change! Recently, the city held a groundbreaking ceremony for a new housing project that aims to accommodate up to 1,200 J-1 Bridge USA cultural exchange students right at the corner of 10th Avenue North and Robert Grissom Parkway. This initiative has been a long time in the making, thanks in large part to local business leader Mark Lazarus, who recognized the pressing need for more housing options for seasonal workers.

Why the Need?

Every year, Myrtle Beach attracts around 17 million visitors. With a permanent population of just 35,000—many of whom are retirees—local businesses often struggle to find enough workers, especially during the busiest tourist seasons. Lazarus, who owns popular attractions such as the Broadway Grand Prix and Myrtle Waves Water Park, has felt this pinch firsthand. “We all want reliable people who show up on time and take their jobs seriously,” he stated. During peak season, Lazarus employs about 500 people, with a whopping 150 of those roles filled by J-1 students.

The International Residence Hall: A Game Changer

With the new housing development, dubbed the International Residence Hall (IRH), Lazarus and other local businesses can breathe a little easier. The first phase of this dorm-style residence is set to accommodate 624 residents, opening up its doors in April 2025. But that’s just the beginning; once fully operational, the residence will have the capacity for 1,200 students. “This is a huge deal for us and for this community,” Lazarus commented, emphasizing that the project will not only help his business but will enrich the entire Myrtle Beach culture.

What is the J-1 Program?

For those unfamiliar, the J-1 program is a non-immigrant exchange initiative that allows people from across the globe—students, interns, and even camp counselors—to apply for seasonal roles in the United States. Participants undergo thorough background checks and interviews before they can hop on a plane. Dan Bullock, one of the co-founders of IRH, pointed out that some individuals have a misconception about the program. “It’s really about creating cultural experiences and sending ambassadors back to their home countries with good impressions of the U.S.,” he explained. Many of these students are eager to work and experience American culture, making them an invaluable workforce during busy periods.

Previous Housing Challenges

Unfortunately, finding appropriate housing for J-1 students has been a struggle in the past. Bullock cites instances where 19 individuals shared a single house—a situation that’s far from ideal for anyone. The situation was unsustainable, prompting the need for a specialized living arrangement. “All communities face housing issues, and we want to guarantee a safe and welcoming environment for these students,” Bullock added. With the addition of the IRH, that problem is finally on its way to being solved.

A Win-Win Situation

The collaboration between local businesses like Lazarus Entertainment Group and organizations like the Council on International Educational Exchange has paved the way for better living conditions for J-1 participants. “It’s a game changer. We won’t have to search high and low for beds all over town anymore,” Lazarus said with relief. The establishment of the IRH means that employers can now easily find suitable housing that meets both safety standards and expectations for these young workers.

Looking Ahead

When the J-1 students start flocking to Myrtle Beach each summer, they will find a safe, comfortable home waiting for them at the IRH. Bullock noted that during peak summer months, only J-1 or H2-B program participants will be allowed to stay, but other options may open up during the offseason.

Overall, the new International Residence Hall is not just about housing; it’s about fostering a sense of community and making Myrtle Beach a more appealing destination for cultural exchange students from around the world. As Lazarus summed it up, “This development will help local businesses grow with a reliable workforce and promote a sense of belonging among these young global citizens.”