News Summary
Brittain Resorts & Hotels has unveiled a $58 million renovation plan for three popular Myrtle Beach properties: Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Oceanfront Resort. The renovations will enhance lobbies and common areas and improve guest rooms to cater to modern travelers’ expectations. Upgrades have already begun and are expected to be completed by April 2025, with all hotels remaining operational during the renovations.
Exciting Renovations Coming to Myrtle Beach Hotels!
Myrtle Beach, are you ready for some big changes? Brittain Resorts & Hotels has just announced a whopping $58 million renovation plan for three of its popular hotel properties in the area! It’s all about making your stay even more enjoyable, and the hotels in the spotlight are the Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Oceanfront Resort.
Where the Changes Will Happen
Here’s a quick rundown of where you can expect to see these exciting upgrades:
- Caribbean Resort & Villas is located at 3000 North Ocean Blvd.
- Ocean Reef Resort can be found at 7100 North Ocean Blvd.
- Compass Cove Oceanfront Resort sits at 2311 South Ocean Blvd.
What’s in Store
So, what’s on the agenda for these renovations? Well, guests can look forward to stunning overhauls of lobbies and common areas. Not just that, many of the rooms at each hotel are also getting some love – although the exact number of rooms involved in the upgrades remains under wraps. What we do know is that a cozy, well-decorated room can truly make or break your vacation experience, and these changes aim to deliver just that.
One of the major focus areas is the lobby upgrades. These spaces will be designed to excel in creating a warm welcome, particularly for those visitors who have just driven in after long trips. It’s a point of emphasis considering that many older hotels in Myrtle Beach often neglected spacious lobbies to maximize room capacity.
Timeline for Transformations
The renovations are already underway, having kicked off in October 2024 and are expected to wrap up by April 2025. The best part? All the hotels will remain operational, so you can still enjoy the fun while the construction is in full swing!
Breaking Down the Investment
Let’s take a closer look at how that $58 million will be spread out:
- Caribbean Resort & Villas will receive a delightful $20 million makeover that includes room updates and new enhancements to its lobby and common spaces, including a trendy “Grab & Go” market for those on the move.
- Ocean Reef Resort is set for a $15 million transformation that will redesign guest rooms across all towers, creating a more family-friendly atmosphere.
- Compass Cove Resort is taking the biggest leap with over $23 million allocated for comprehensive renovations across every building and revamped shared spaces.
Growing Trends in Myrtle Beach
This renovation effort is part of a larger trend in the Myrtle Beach hospitality scene. As consumer expectations evolve, hotels are ramping up their amenities to cater to what modern guests want from their vacation experiences. With some independent operators considering putting their properties up for sale due to rising costs, the demand for branded hotels in the Grand Strand area is growing, seen as a great opportunity for future investments.
And let’s not forget about Sandcastle Oceanfront Resort, which is also getting a complete facelift. Renovations for this property are set to start in the fall of 2024, aiming for a grand reopening in early 2025. After the renovation, Sandcastle will be rebranded under the IHG Hotels & Resorts as a Voco property.
Future Possibilities
The affecting changes don’t stop there. As Myrtle Beach City Council evaluates policies regarding short-term rentals, it’s creating a brief freeze that might influence some renovation plans around the area. Coupled with the appeal of lower costs of living and milder weather compared to neighboring states, Myrtle Beach is a diamond shining even brighter!
So, Myrtle Beach, keep your eyes peeled for these fabulous updates coming soon. With all these renovations on the horizon, your next stay is bound to be more comfortable and enjoyable than ever!
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Additional Resources
- Lodging Magazine: Brittain Resorts & Hotels Invests in Renovations
- AOL: Myrtle Beach Oceanfront Hotel Undergoing Renovations
- Golf.com: Inside Renovations & Improvements in Myrtle Beach
- Myrtle Beach Online: News on Myrtle Beach
- Wikipedia: Myrtle Beach
