Golfers unite in Myrtle Beach demonstrating strength and community spirit post-Hurricane Helene.
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Welcome to sunny Myrtle Beach, South Carolina, where golf enthusiasts gathered for the annual Carolinas GCSA Conference and Trade Show from November 18-20. This year, the event shone brighter than ever with record-breaking attendance and participation, even as the shadow of Hurricane Helene loomed large over the region.
Despite the devastating impact of Hurricane Helene, which made landfall in late September, the Conference attracted an impressive 2,173 attendees, marking the most significant turnout since 2013. That’s no small feat considering the storm was responsible for serious damage across the Southeast—including South Carolina and North Carolina—resulting in at least 234 fatalities and a staggering $119.8 billion in damages.
Many golf courses in the Carolinas faced heavy losses, with some remaining shut and others still grappling with the lingering effects of Helene’s wrath. Yet, the spirit of camaraderie and support echoed throughout Myrtle Beach during this year’s gathering. Tim Kreger, the executive director of Carolinas GCSA, shared, “Some of the regular faces were missing this year because they had more important things to take care of. But they were in our hearts, prayers, and conversations all week.” You could feel it—the bond of shared experiences and understanding.
This year’s show didn’t just see a surge in attendees; 240 individual companies showcased their products and services, occupying an astounding 419 booths—the highest number recorded. The previous highs in participation were 217 companies in 2017 and 414 booths in 2019. While the number of seminar seats sold dipped slightly to 1,477, it still indicates a robust interest in learning and collaboration within the industry.
The aftermath of Helene lingers heavily, especially in western North Carolina, where golf courses were hit hardest. With some facing lengthy closures, golf lovers and communities alike are left wondering which courses can recover and which may never reopen. It’s a source of worry for many in the region who see golf not just as a pastime, but as an integral part of their community.
What’s remarkable is the resilience shown by the golf industry in the Carolinas. Kreger remarked, “To be able to produce such a strong Conference and Trade Show so soon after the storm is a great reflection on the strength of the industry in our region and the people in it.” This isn’t just about business; it’s about support and unity in tough times.
The continued support from industry partners also played a crucial role in staging a successful event. As Kreger puts it, “This event succeeds because our members truly appreciate the incredible support we get from our industry partners.” It’s this teamwork that enables the golf community in Myrtle Beach and beyond to thrive, even amid adversity.
As the dust settles from Hurricane Helene, golf in Myrtle Beach remains a vibrant part of the local landscape. The enthusiasm and dedication displayed at the Conference serve as a testament to how deeply this sport is woven into the fabric of Southern life. Golf courses may be recovering, but the spirit of the game—and the community—remains unbroken. Here’s to brighter days ahead for both golf and the resilient people of Myrtle Beach!
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