Community members gather at the Freedom Fund Gala in Myrtle Beach to celebrate Black History Month.
Myrtle Beach kicked off Black History Month with the NAACP’s annual Freedom Fund Gala at Pine Lakes Country Club. The event aims to honor civil rights while supporting local community initiatives. Newly appointed interim president Rev. Tim McCray leads the chapter as it seeks to address issues in the minority community. Amidst challenges, the gala represents a commitment to equality and engagement throughout the month. Community members are encouraged to take part in various activities celebrating heritage and perseverance.
This past Saturday, the coastal city of Myrtle Beach witnessed a vibrant celebration as the local branch of the NAACP held its annual Freedom Fund Gala at the luxurious Pine Lakes Country Club. With February marking the start of Black History Month, the event brought together community members to honor the heritage and ongoing struggle for equality.
Historically, the gala is held in the fall, but this year it was rescheduled to February due to the recent elections. This marked an exciting twist, as it double-duties as the launch event for the month’s festivities. The gala, a cornerstone occasion for the NAACP, serves multiple initiatives aimed at civil rights, economic justice, and youth education.
The funds raised during the gala will directly support numerous programs in Horry County and throughout South Carolina. In a heartwarming move, proceeds will also be used to benefit a nonprofit organization based in Little River, aiming to uplift the community further.
In a significant leadership transition, the Rev. Tim McCray has stepped in as the interim president for the revitalized Myrtle Beach NAACP chapter. Under his guidance, membership has surged from about 40 to an impressive 70. McCray has set his sights on reaching 100 members by April, showcasing the growing interest in civil rights advocacy within the community. Membership is affordable at just $30 annually and is open to individuals of all races, emphasizing the organization’s commitment to equality and justice.
Longtime president Mickey James has concluded his 25-year tenure, choosing to focus on his pastoral duties and organizing popular community events such as the Myrtle Beach Jazz Festival. There is even talk of James running for the Myrtle Beach City Council in the future, possibly spearheading new initiatives there.
McCray’s primary goals evaporate around addressing issues that impact the minority community. He is keen on focusing efforts on essential topics like education, economic development, housing, and mental health. His vision includes expanding community involvement, hoping to bring in more voices from neighborhoods like North Myrtle Beach and those affiliated with Coastal Carolina University. His message rings clear: everyone has a role in promoting equality and justice.
Moreover, McCray plans to boost corporate sponsorships to enhance the organization’s ability to fulfill its mission. With a clear strategy and increased engagement, the chapter is aiming for a robust future focused on serving the community.
The Myrtle Beach NAACP has faced challenges in recent years, including a high-profile lawsuit against the city regarding alleged racial discrimination in traffic plans during the annual BikeFest, which resulted in a $50,000 settlement. Yet, the chapter remains committed to defending the rights of all citizens while paving the way towards a more equitable society.
As the local NAACP kicks off Black History Month with celebration, solidarity, and service, the community is invited to take part in the activities throughout the month. With renewed leadership and increased enthusiasm, Myrtle Beach is ready to embrace a future where everyone has a voice, and equality is more than just a goal—it’s a way of life.
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