Exciting Opportunities in Digital Marketing: Certifications to Consider
In recent times, the city has become a hub for aspiring digital marketing professionals, and for a good reason! The world of digital marketing is buzzing with energy and is set to grow exponentially in the coming years. According to industry forecasts, the global digital ad market is projected to reach over $1.04 trillion by 2030. If you’re looking to jump into this field or elevate your current position, there’s a wealth of opportunities waiting for you!
Why Pursue a Certification?
One way many are choosing to stand out in this competitive landscape is through certifications. These programs not only prove your expertise but also significantly enhance your career prospects. The average salary for market research analysts and marketing specialists sits around $71,150, making this an appealing avenue to explore. As companies increasingly turn to digital platforms, the demand for skilled professionals will continue to rise.
Top Certifications to Consider
Let’s dive into five of the most recommended certifications that are sure to help you shine in your career:
1. Meta Blueprint Certification
The Meta Blueprint Certification program offers a range of six certifications at three proficiency levels focused on social media marketing. Although the exams cost between $99 and $150, the training materials are free! Jumpstart your journey by taking their no-cost online courses to build a solid foundation in marketing strategies on Facebook.
2. Google Ads Certifications
With a reputation that precedes it, Google Ads is a game-changer in boosting brand visibility. There are nine certifications to explore, and the first step is to enroll in the Google Partners Program for free training. Each certification is valid for one year, so be prepared for recertification!
3. Hootsuite Social Marketing Certification
If your heart beats for social media, then the Hootsuite Social Marketing Certification might be your ticket. This program covers everything from strategy development to content marketing. Candidates are encouraged to complete a few free online courses before taking the exam, which costs $199.
4. HubSpot Academy Certifications
Known for its customer relationship management software, HubSpot also offers a treasure trove of certifications through its HubSpot Academy. Notably, the Content Marketing Certification is gaining traction, helping professionals master the art of creating and promoting valuable content for attracting customers.
5. American Marketing Association (AMA) Certifications
Last, but certainly not least, the AMA provides a robust Professional Certified Marketer (PCM) program and a dual certification in partnership with the Digital Marketing Institute (DMI). Covering comprehensive digital marketing topics like SEO and social media, it’s an investment that usually costs around $2,060, but discounts are often offered.
What’s the Job Market Like?
Curious about job opportunities? On any given day, you might find:
- Meta/Facebook: 119 open positions on SimplyHired, at least 3,500 on Indeed
- Google Ads: 178 open positions on SimplyHired, at least 1,004 on Indeed
- Hootsuite: 16 open positions on SimplyHired, at least 400 on Indeed
- HubSpot: 204 open positions on SimplyHired, at least 1,000 on Indeed
- PCM: 0 on SimplyHired, 25 on Indeed
With so many opportunities out there, it’s clear that digital marketing certifications are a valuable asset in today’s job market.
The Final Word
Whether you’re just starting out or looking to enhance your existing skills, pursuing a digital marketing certification can give you a competitive edge. As the field continues to evolve, embracing a constant learning mindset is essential. Companies, like Axia Public Relations, see the value in certified employees who bring fresh insights and necessary skills to the table, allowing them to contribute from day one.
So, if digital marketing is your calling, consider diving into one of these certifications and start paving your path to success!
