AOL Joins the Yahoo Family of Brands
We, AOL, are part of the Yahoo family of brands. In a recent shift in the digital advertising landscape, AOL merged with Yahoo, expanding not only reach but also services across the digital world. The move aims at enhancing user experience, bringing together a more extensive range of services and improving targeted advertising using cookies and other data technologies.
A Unified Digital Front
This union now includes the sites and apps owned and operated by AOL and Yahoo. Both organizations are seamlessly working together to provide an enhanced digital experience to the users using their apps and sites. Yahoo Advertising, known for its precision and accuracy, is now also a crucial part of AOL’s extended family.
Maintaining User Privacy
The internet is one big global village, and privacy concerns are at the top of every user’s list. We, the newly unified AOL and Yahoo, value our user’s privacy and have established parameters to ensure it. The precautions taken, such as user authentication, application of security measures, and strict measures against spam and abuse, ensure that users of AOL and Yahoo apps and sites remain secure and private in the digital realm.
How Cookies and Other Technologies are Used
Cookies hailing from similar technologies such as web storage allows operators of websites and apps to store and read information from your device. If you allow us to ‘Accept all’, we assure you that our partners, including those part of the IAB Transparency & Consent Framework, will use this information to provide a satisfying and engaging experience to our users. The data used includes but not limited to, browsing and search data and IP addresses.
Personalized User Experience
Using the information provided and collected via cookies will allow us and our partners to use the said information for personalized advertising and content, advertising and content measurement and conducting an audience research and services development. We aim to provide a targeted and personalized user experience, which will create an engaging online environment.
User Choice – Control on Privacy Settings
A crucial aspect of our operations is user choice. If you prefer not to provide us with access to your data, you may choose to ‘Reject all’. In case you wish to customize your choices, opt for ‘Manage privacy settings’. Moreover, if you ever wish to change your choices, you may use the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on our sites at any given time.
Protection of Your Data
While we aim to use data to enhance and personalize your online experience, we also understand and respect the importance of keeping your personal data secure. We abide by our privacy policy and cookie policy to ensure the protection of your personal data at all times.
In conclusion, the merger of AOL into the Yahoo family of brands. promises to enhance the users’ online experience by leveraging personalized content and advertising while ensuring their privacy and giving them the control to manage their data. The future of this digital amalgamation is set to command an impressive presence in the digital advertising landscape.
